EVENT

LOUISE MARCAUD CELEBRATED ITS 5TH ANNIVERSARY WITH A POP-UP BOUTIQUE IN PARIS

5 Passage Thiéré, 75011 Paris
From Tuesday, March 11 to Sunday, March 17, 2025
12 p.m. - 8 p.m.

AN UNFORGETTABLE LAUNCH

On Thursday, March 13th, we celebrated the brand's fifth anniversary with a special evening. Loyal customers, journalists, influencers, and friends gathered in this unique space, a mix of boutique, exhibition, and creative laboratory.

A moment filled with emotion and encounters: an immersive performance, a birthday cake, and fascinating discussions about fashion and design. Thank you all for being there to share this key milestone with me.
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AN IMMERSIVE EXPERIENCE BETWEEN FASHION AND ART

During this week, the pop-up store was much more than just a sales space:

  • A dive into the collection, where each piece revealed my work on cuts and materials
  • A literary space, with philosophical short stories echoing the collection
  • A creative laboratory, highlighting patterns, sketches and technical samples

And of course, an exclusive: the new collection, available for preview at this location before its official online release.

A COLLECTION INSPIRED BY ARCHITECTURE AND THE BAUHAUS

This season, my inspirations have merged:

  • The Bauhaus and its clean lines
  • Fernand Léger and Jean Dubuffet for their approach to color
  • Le Corbusier and his play on volumes

The result: sculptural silhouettes, plays on contrasts and an approach to fashion that oscillates between structure and fluidity.

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A SPACE FOR EXPLORATION AND EXPRESSION

The pop-up's scenography reflected the world of 1970s offices, with a raw and methodical feel.

Files, patterns, and prototypes were displayed like research studies. Everyday items, such as staples or pieces of tape, were displayed to demonstrate a constantly evolving process. Here, fashion was not just a finished product, but a constant experiment.

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THANK YOU FOR THIS INCREDIBLE WEEK

Many of you came to discover, try, share, and celebrate. This pop-up store was a key moment in the brand's history, and none of this would have been possible without you.

See you soon for the rest…

Follow me on Instagram (@louisemarcaud) to discover behind the scenes and upcoming projects.